The 16 Best Marketing Strategies For Small Businesses
Another great strategy that I learned from Brian Dean was a type of called content “award bait”. It’s perfect for building backlinks if you’re just starting out.
Luckily, there are tons of handy tools for increase conversions on your website, none better than OptIn Monster. Google has an amount of different factors that affect ranking, but a big one is click-through rates. Basically, if more people click on your link, you get higher rankings. Increase click through rates to your content with “power words”. Finally, you reach out to your “winners” then give them the award badge and a website link back to your post. Not everyone will post it, but the ones that do will link to your site. The idea is that you simply identify the top bloggers in your niche, then create a blog post announcing the winners of your award.
Get higher ranking for product pages with authority sculpting. The basic idea is you identify content that ranks on the first page for a keyword you’re targeting. Then you create a piece of content that blows everything on the first page out of the water. One of my favorite ways to achieve first page rankings for myself and clients is to create a “Skyscraper Post“. This is a type of blog post popularized by Brian Dean at Backlinko.
Give away so much value with blogging that people feel sorry for not giving you money. Create a checklist of relevant keywords to understand what people are searching for. Here’s an example of a post I did that outranks Inc and Forbes for the highly competitive keyword “leadership list“. First page rankings are important because data shows most people never go past it… I mean think about it, how often do you go past the first page of results on Google?
Direct people exactly where you want them to go with calls-to-action. It doesn’t matter how you do it, but you need to collect customer information both on and offline anyway you can.
The idea behind the “content upgrade” is that you give away a resource that wasunique to each blog post. Wistia is a great video hosting platform similar to YouTube, but with much more business-friendly features. Because is gives visitors the impression that you are giving, not taking. Then once they click the button, they are already primed and ready to access the resource so they decide to just enter their email.